London branding photoshoot for a fashion blogger

March 2024

Here’s hoping I pick up some fashion coolness!

I’ve followed Kate Hiscox of @wearsmymoney for years and love the way that she portrays her brand. She always retains the ability to be really cool whilst also having a brilliant sense of humour. Her posts and blogs on Claudia Winkleman’s outfits on The Traitors and how you can recreate them were genius – I love Claudia and her wardrobe πŸ’•

Before any photoshoot, I give my clients plenty of tips and advice on what to wear for headshots and branding images but for those who want more inspiration on how to achieve a look, Kate’s blogs are perfect. She covers a good range of formalities and her blogs are ideal for finding styles that work well for your brand. Obviously if The Traitors look is a good match for your brand, you’re all set to go! And I’m very jealous πŸ˜‚

We used Kate’s kitchen extension area for her photoshoot as it’s where she does her writing and where many of her outfit demonstrations have been filmed. The room has great natural light and beautifully coloured backdrops – which is one reason she does her videos there πŸ˜†. My first suggestion for photoshoot locations is always to consider your own work environment as that’s where you most feel at home and in the zone.

Working with Kate was really good fun, we did a couple of contrasting outfits with lots of different set ups, props and no props. She’s worked with Naheed (@zek_fitness_nutrition), an amazing personal trainer whom I photographed a few years ago so it was lovely to talk all things gym and weights haha! 🌟

Kate’s blog is on WearsMyMoney and you can find a whole host of different ideas and tips for outfits, always providing for small as well as bigger budgets. Do have a look at her insta page too and find her post about strength training with Naheed πŸ’ͺ🏻

Here are a few of Kate’s new branding images πŸ˜πŸ“·

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